Everything you do in your business from the colors of the logo; to the texture of your packaging and merchandising, to the people who work for you. They all resonate a story of your brand back to your audience. Off course, the product needs to be the best from inside, but it’s a good packaging is what makes a lasting impression in the minds of the consumers. It gives the customer a clear vision about the brand itself and distinguishes from the competitors in the market.

The brand packaging and stationery not only defines the product, but it’s one of the most important marketing tactics used by companies to develop their trust and credibility for clients and consumers in general. With the logo or colors of the brand being displayed on the packaging and stationery items, it sets you apart from others in the market. Each element of the packaging itself whether it be the shape, design or colors says something about the brand; therefore a captivating image in the minds of the consumers will also help them to pay more for the product itself, therefore resulting in more sales for the organization.

In a nutshell, here are a few tips for organizing your brand packaging and stationery:

Start with your brand and product

Perhaps this is the reason you want the design for packaging, and all your stationery needs fulfilled at its best. From the packaging aspect, it should fit your product well and also be able to attract the consumers visually. From the stationery design aspect, it should define what your brand stands for and be able to communicate your vision to the end consumer.

Know your customer

They say the fundamental principle in building effective brands is to understand consumer behavior and needs. When designing the packaging, it’s vital to create something that appeals to the customers. Doing product comparisons with competitors can also help understand what end-user likes or not.

Decide your budget

Allocating the right budget to your branding and stationery is critical. The right amount of money should be invested in keeping in mind the results of the final purchase. In a recent global survey, it was revealed that 72% of the consumers take into consideration the packaging of the brand before purchase. So when investing the budget for packaging and stationery design, less should be done for more and there is no better option than going for digital printing options. The digital printing gives an option to companies to stock less and therefore give more return on investment in less time.

Ready to take the next step? Email us at info@inkfactory.pk or give us a call at 0307-3331616 to get to make your perfect packaging design.

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